Tools

BRM and CRM Guidelines

Shawmut’s standard procedure for BRM or CRM components of a mail piece is to send a PDF copy to USPS Mail Piece Design Annalists. Shawmut provides this added service so that you can benefit from full postal discounts on BRM/CRM mailings. If barcodes, FIM bars or any other BRM/CRM components are inaccurate, you will not receive discounts but instead pay full rate as well as any surcharges. If the USPS finds something is not correct, they provide us the proper art work so that Shawmut can apply it to the job. This is all done seamlessly within 24-48 hours.

Here are some helpful links to the USPS guidelines:
• Courtesy Reply Mail Layout Guidelines
• Business Reply Mail Layout Guidelines