9:16 am
Speed-to-Market
Improving Speed-to-Market
A New York based financial company engaged Shawmut to create and prioritize a working schedule that would allow advertisers the ability to submit ads at the "eleventh hour". This approach provided the company with a new working method that conveyed their message and provided time-sensitive information quickly and efficiently to subscribers. Additionally, the services implemented by Shawmut enabled the company to acquire a larger portion of scarce advertising dollars.
