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Concept
Concept through Post Production
A medical device company approached Shawmut to produce a 3-dimensional mailer with cross media functionality and measureable response rates. The final product, which announced a new contract the company had obtained, was a creative mailer that included basic information as well as a PURL encouraging recipients to log online for additional information. Not only was Shawmut able to assist the company with announcing their contract in a unique fashion, but utilizing the cross media functionality helped reaffirm the company’s leadership as a pioneer in the medical device arena.
