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Core Competencies
A program incorporating four of Shawmut's core competencies.
A global medical technology company approached Shawmut to help launch a one-to-one campaign to target a specific group of potential customers that were opening new labs. Armed with this information Shawmut developed a “New Lab” program that included design, digital printing, PURL’s and mailing. By strategically targeting this group of potential customers in a way that was interesting and engaging, the response rate increased by 30% . Today the company has implemented this one-to-one campaign into a monthly program.
