Printing

Variable Data Printing

Shawmut also has the expertise and the right digital equipment to produce your next variable data print project.

Variable data printing has many benefits including:

• Variable text and images increase audience relevancy
• Personalization increases response rates
• Targeted campaigns with high degrees of personalization generate a higher ROI
• On mailing projects, addressing and bar-coding are done in-line with print to lower costs and speed up delivery
• Incorporating a Personalized URL (PURLs) makes print interactive—and we can support your interactive campaigns with email and mobile marketing as well
• A quality process that ensures correct placement of data from start to finish

Click here to request Shawmut’s white paper on PURLs.