Lead Nurturing

Microsites

Shawmut can help you create landing pages that are integrated into the entire leads nurturing cycle and are designed to prompt conversion and create ROI.

Microsites are relevant to the lead nurturing process, as the sites have various features including:

• A general URL or Personalized URL (PURL) to increase relevancy and drive the sales process forward
• Design elements to answer visitor’s questions and meet your business goals
• Accurate tracking where you can collect data from 40 static fields and 40 customized fields