Introduction
Every business faces this challenge: leads who want to learn more, but aren’t yet ready to buy. These viable opportunities must be nurtured. The more complex a purchase, the longer the buying process takes. It’s important to build a relationship so your business earns the sale when the buyer finally commits.
Shawmut has the strategic expertise and the software solutions to help you create a lead nurturing program. This is a systematic approach to drip marketing. It uses technology to coordinate customer actions with specific reactions—all designed to give interested leads the information they need to move forward in the buying process. Shawmut can develop a campaign to process incoming leads.
Leads are scored based on attributes such as:
• Lead sources
• Demographics
• Budget, authority, need and timeline (BANT)
• Behaviors
The backbone of leads nurturing is our Campaign Manager.
As part of your lead nurturing campaign, Shawmut’s experts help you develop:
• Microsites
• Email responses—static or variable—with or without PURLs
• Direct mail—static or variable—with or without PURLs
• Surveys
