Campaign Manager
With Shawmut’s Campaign Manager, drip marketing campaigns run on intelligent autopilot. The marketing process aligns your actions with the purchasing process. At preplanned points in the cycle, leads receive relevant emails, direct mail or phone calls.
A 90 day cycle drip marketing campaign leading to a new sale might look like this:
Day 1 – Direct Mail personalized with variable data and PURL
Day 10 – Email follow-up with new content
Day 15 – Personal email from your sales rep
Day 30 – Email with link to white paper
Day 45 – Direct Mail offering gift for phone or in-person appointment
Day 60 – Personal call from your sales rep
Day 75 – Proposal
Day 90 – Sale
All emails are generated by Campaign Manager, but they are personalized so they appear to be coming from an individual rep.
Campaign Manager can also be used for trigger-based marketing. These campaigns identify key indicators related to the buyer’s level of interest. Indicators include visits to the website, downloading white papers or email opens. Actions trigger reactions and give the lead the information they need to move forward in the buying cycle.
