PURLs
PURLs or Personalized URLs are one of the latest interactive media tools. Shawmut can assist you with implementing PURLs into your marketing campaign by helping you choose and purchase a unique domain name, ensuring your PURL stands out. We can also develop a results-driven microsite that users will be directed to, which will provide an effective call to action.
PURLs can be used by companies for:
• Event sign up for conferences, luncheons, webinars and trade-shows
• Purchasing tickets, retail items, travel packages and gift certificates
• Donations to educational institutions or nonprofit organizations
• Access to coupons, special offers and white papers
PURL advantages include:
• Easy access to a wide variety of reports and metrics through a back-end dashboard, providing the information you need to improve conversion
• Real-time lead management
Click here to request Shawmut’s white paper on improving ROI with PURL campaigns.
